Digital Skills for Africa

4 Reasons To Try The Google Digital Skills Africa Training Program

Since the launch of Google’s Digital Skills Africa program in April 2017, over 500,000 young Africans have been taught. At the launch, Google committed to training one million people across the continent on digital skills within a year. Google has also launched an online training portal for Africa, offering 89 courses in three languages.

The training portal intends to make its free digital skills training program available across the continent for people who are unable to attend face-to-face training sessions and who want to acquire digital skills in their own time, from their phone or computer. The program offers courses on a wide range of digital subjects, including web analytics, social media management, and mobile marketing. The courses will be available in English, French and, in the near future, Portuguese.

In light of this, I thought it important to give you simple reasons why you should actually try it out.

1. It’s free

Well, besides you having to purchase data bundles, the training program is totally free and I personally believe free things should be taken advantage of. I guarantee you that the next time you’ll want to learn this very content Google is offering, it may not be free! Or maybe you-yourself will teach the content you acquired free someday at a cost – it’s called business.

2. No qualification prerequisite

Maybe some of you are familiar with the hassle of applying for a vacancy and the struggle of trying to make your qualifications sound like a cut above the rest. If you know what I’m talking about, then you know exactly why I put this as a reason to attend. Google, (as we know it) is offering digital skill courses and you do not need any qualifications to partake! Therefore, there is no restriction, any ambitious entrepreneur can benefit from this, regardless of educational background (which is not always a fitting criteria to use for most of us, but a story for another day!).

3. Lessons applicable to any line of business

The general perception is that only tech-related businesses should participate, but that’s entirely misleading. Google acknowledges that the world is fast digitizing, therefore, to remain relevant in any field, there is the need for businesses and individuals to learn these skills and keep up. Luke Mckend, the Google SA country director testifies on how local businesses have been helped since the offered tools and technologies are basic enablers that can be applied to literally any line of business. In fact, this is an opportunity for individuals to leverage the internet in order to give their businesses an online presence which is much more robust than the traditional way of doing business.

4. Certificate of attendance

Who doesn’t want those? Considering how much of a tech giant Google is, a mere certificate of attendance will go a long way in authenticating your career/ cause.

With that in mind, I believe it’s high-time you get started. Expect the free tutorials to help you succeed online, from social media to search engines and beyond. These are the perfect digital skills you need to grow your business, your career or just your confidence.

Click here to Start Learning


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