social media

Free Marketing and Social Media Classes to Elevate Your Skills Today

My first experience with digital marketing wasn’t a walk in the park, as I thought it’s only about social media management. Many of my peers in this industry enlightened me about how vast digital marketing is. So I went online to do some research, I read hundreds of articles and enrolled in as many social media and marketing courses that I could possibly get my hands on.

I was blown away by the sheer amount of online marketing resources and social media classes. There

Where can you go for the best, most useful marketing information?

I’ve had the chance to test out and research a huge amount of resources, and I’m excited to share with you 9 free marketing and social media classes that you can enroll in to upgrade your skills for your career

Click the course title to join the particular class. Let’s dive in!

1. Introduction to Social Media Strategy

Offered by: Skillshare

Created by: Buffer

Topics include:

  • Getting started with social media
  • Finding your voice
  • Creating content
  • Curating content
  • Using the right marketing tools
  • Paid advertising strategy

Skill level: Beginner-Intermediate

About this course: 

We’re super excited to bring you our brand new Skillshare class on social media marketing strategy! This 45-minute, straight-forward class will help you create a rock solid foundation for your business or brand on social media.

Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, learn how to craft a simple social media strategy to achieve your goals on Facebook and Twitter. From finding your voice to paid advertising, Brian Peters (Digital Marketing Strategist at Buffer) walks through his process for custom social strategies.

Bonus: We’re offering our community members two free months of Skillshare here (allowing you to access our class for free starting today!): www.skl.sh/buffer

2. Facebook Blueprint

Offered by: Facebook

Created by: Blueprint eLearning

Topics include:

  • Facebook Terminology and Know-How
  • Best Practices for Facebook & Instagram Posting
  • Optimizing Facebook & Instagram Advertising
  • Creating a quality Facebook Page and experience

Skill level: Beginner-Advanced

About this course: 

Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one-stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. This huge resource of free, self-paced social media classes will cover best-practices and top strategies used by the world’s largest brands.

With Facebook becoming very much a “pay-to-play” platform, this is the perfect opportunity for businesses and marketers to fully grasp everything there is to know about ensuring that your advertising dollar stretches as far as possible.

3. Viral Marketing and How to Create Contagious Content

Offered by: Coursera

Created by: University of Pennsylvania

  • What makes ideas sticky
  • How social influence shapes behavior
  • The power of word of mouth

Skill level: Beginner-Intermediate

About this course:

Taught by the University of Pennsylvania Professor and best-selling author, Jonah Berger, this free online marketing course helps to answer the mystery of why some ideas and products become popular and why others do not. It’s perfect for social media managers and marketers looking to put a “science” behind their content marketing method.

You’ll start with an understanding of why things catch on in the first place and how you can use those lessons to create viral content online. Then, you’ll move on to spreading your new and creative ideas through social media and other digital marketing channels.

4. Diploma in E-Business

Offered by: Alison

Created by: Google

  • Introduction to Google Webmaster
  • Using Google AdWords
  • Understanding and using Google Analytics Data
  • Conversion Reports and collecting actionable insights

Skill level: Intermediate

About this course: 

This “Diploma in E-Business” course is a comprehensive resource for marketers, business owners, and advertisers who would like to get the most out of their digital marketing efforts. You’ll learn things like the fundamentals of promoting your business online, using various Google-powered tools, and how to track and make sense of the vast amounts of data available to you.

Whether you have a deep knowledge of how to market your business online or are just getting started, this course is an awesome way to strengthen your digital marketing skills.

5. Google Digital Marketing Course

Offered by: WordStream

Created by: WordStream

  • All about PPC (What it is, basic terminology, structuring)
  • Keyword research
  • Landing page optimization
  • A/B testing
  • PPC for lead generation and B2B

Skill level: Beginner-Advanced

About this course: 

Learning the ins-and-outs of all of the marketing tools that Google offers is quite the task. But marketers and business owners have seen the direct benefits of mastering the various Google advertising platforms in terms of business ROI. This course offers a direct line to always-updated resources for everything Google.

This course is also a part of a Online Marketing Challenge from Google. Students that plan to take the Online Marketing Challenge are encouraged to complete the Digital Marketing Course first. Marketers looking to learn everything there is to know about Google (and advertising), this is a great place to start!

6. Google Analytics Academy

Offered by: Google

Created by: Google

Topics include:

  • Digital analytics fundamentals
  • Google Analytics platform principles
  • E-commerce analytics
  • Mobile app analytics
  • Google Tag Manager

Skill level: Intermediate-Advanced

About this course:

Google Analytics Academy is an incredible online resource for marketers looking to up their game in everything Google-related. With the importance of tracking and incorporating data into your marketing strategy, there has never been a better time to learn all you can about one of the most data-rich resources in the world.

Some of the most popular modules from the Google Analytics Academy include Digital Analytics Fundamentals and Google Analytics Platform Principles. Both of those courses will give you a solid foundation of how to implement data into your strategy and how you can use the platform to best inform your decisions moving forward.

7. SEO Training

Offered by: Udemy

Created by: Eric Schwartzman

Topics include:

  • Integrating SEO in offline and online marketing activities
  • The vocabulary of search engine optimization
  • Most effective SEO strategies
  • White hat vs. black hat SEO

Skill level: Beginner-Intermediate

About this course:

This SEO Training class is perfect for social media managers, executives and entry-level employees. This SEO course will help you increase the search rank of your corporate website, your blog or LinkedIn profile.

Learn how to figure out which terms your customers actually search and how to create online content that is most likely to rank high in Google search engine page results.  For most organizations, search engine optimization presents a greater conversion opportunity that social media outreach.

8. Writing for Brands: Freelancing in the Age of Content Marketing

Offered by: Skillshare

Created by: Contently

Topics include:

  • What content marketing entails
  • The basics of writing for, and working with brands
  • Marketing yourself as a writer
  • How to craft the perfect pitch for a brand

Skill level: Beginner

About this course:

Have you ever wondered how all of those great bloggers get writing gigs for brands online? This course provides the framework for starting a successful freelance career if that’s something you’d be interested in. Taught by Brian Maehl of Contently, “Writing for Brands” is an actionable, 30-minutes writing course that breaks down the process into simple steps.

Whether writing turns into a full-time career for you or just a fun project to tackle on the side, the folks at Contently are happy to help prepare you to pitch your content ideas to brands both big and small.

9. How to Create Better Graphic Design

Offered by: Udemy

Created by: Inoshiro Design

Topics include:

  • Identifying and defining basic design principles
  • Effectively critiquing your own work for balance
  • Applying what you’ve learned to your own projects

Skill level: Beginner

About this course: 

Did you know that in 2016, visual content is more than 40X more likely to get shared on social media than other types of content? Today, it’s becoming important, even crucial for marketers to have at least some basic knowledge of key design terms.

This course does a deep dive into the five steps for better visual communication. These components include creating ideas and applying them to your design, communicating ideas effectively within the design, and having a consistent design look and feel.

With the above information, the ball is now in your hands. With enough effort, patience, and practice, you can learn anything you put your mind to. We hope that this list helps you to find some great online social media skills to help you with your career.

Additional Content: Buffer App Blog

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