The Fashionomics Africa Contest 2021 (For African Fashion Brands)

Environmentally friendly measures, sustainability and circular economy actions applied to fashion are the focus of Fashionomics Africa’s first online contest. The first Fashionomics Africa contest is a challenge prize run by the African Development Bank, in collaboration with the United Nations Environment Programme, Parsons School of Design and Ellen MacArthur Foundation’s Make Fashion Circular initiative, across the Continent.

On the continent and worldwide, the current linear take-make-dispose model, characterised by rapid and endless consumption is giving way to a more circular and inclusive fashion value chain.

Fashionomics Africa Contest

This year’s Fashionomics Africa Contest is looking for African fashion brands that will change the ways we produce, buy, use and recycle fashion and encourage a more sustainable change in consumer behaviour – as well as to raise further awareness around the topic itself.


The winner of the Fashionomics Africa Contest will have the opportunity to win:

  • A financial reward of USD 2,000 for the best sustainable and innovative design4;
  • A Fashionomics Africa certificate;
  • Access to a network of media insiders and industry experts;
  • The possibility to take part in online events and share insights on key sustainability challenges facing the industry;
  • The publication of the winner’s story and 400-word blog on the African Development Bank’s website and Fashionomics Africa platform;
  • The possibility to attend a Fashionomics Africa webinar as a panellist;
  • Access to mentoring and networking opportunities via:
  1. Parsons School of Design
  2. Ellen MacArthur Foundation’s Make Fashion Circular initiative
  3. United Nations Environment Programme


  • The contest is open to African designers over 18 years old that live in Africa. Proof of age will be requested.
  • Participants must have launched a fashion business1 and operate in the textile (fabric making), apparel (clothing) or accessories sector.
  • Recently launched business are encouraged to apply. Proof of business registration will be requested.

How to Apply

Applications must be submitted by completing the online registration form HERE2. The information to be provided will include:

  • Personal information about the participant;
  • Business information about the participant’s brand;
  • Write-up (max. 2000 words) to:
    • Present the brand’s sustainable business model (from the materials used, to the production and end-life of the product);
    • Present the brand’s supply and distribution channels, social engagement and justice, labor practices (i.e. social status of its employees) and additional eco-friendly measures. How does the brand demonstrate consideration for the people who are part of the design/development/production systems and how does the brand ensure that the products have an impact on people and communities?;
    • Explain what makes the brands’ flagship products environmentally friendly and innovative;
    • Explain how does the brand define sustainability and how does the brand measure its impact on products?;
    • Explain why did the brand choose to engage in a specific area of sustainable production? Explain the motivation behind this choice;
    • Explain how they intend to allocate and spend the funds, should he or she win the competition.
  • Pictures of the product(s) proposed in different angles (at least front and back views) – maximum 5 products3.
    The following information will be required for each product submitted:
    • The materials used;
    • The design process;
    • The production techniques;
    • The methods put into place to reduce the carbon footprint (if any);
    • Information on the life of the product: durability and measures taken to extend the product’s lifetime.
  • Other attachments: 1 page visual/textual summary of the brand, look book, press book and any other relevant document.

Applications must be submitted either in English or French.

Deadline: 31st December, 2020


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