The DigiCon Academy; A Digital Certification Program for Young People
In today’s digital age, brands need to reach their customers via different online channels more effectively and efficiently. This, in turn, has increased the demand for professionals with the knowledge to build brand awareness and loyalty online, as well as the data skills to analyze target audience social media usage.
On April 12, 2016, Google announced a plan to train 1 Million African youth on digital skills within one year. As a result of this announcement Google partnered with Blu Flamingo to bolster its already existing program; DigiCon Mini, a digital training initiative targeting the youth.
The DigiCon Academy
The DigiCon Academy is a digital certification program academy designed to get young professionals hired in today’s digital job market. DigiCon Academy gets young people ready with an understanding of the full digital marketing ecosystem, from content strategy to paid advertising and analytics.
DigiCon Academy partnered with some of the digital industry’s best leaders Webgrowth, Moz, and Google to provide expert review and recommendations, ensuring that students learn up to date digital skills, core competencies and knowledge needed to thrive in their digital careers.
Benefits: The digital certification program includes an assessment of knowledge, skills, and abilities (KSAs) and a certificate which signifies that the holder has met a specific standard in terms of possession of and ability to demonstrate those KSAs in digital.
- Social Media Marketing Certification (SMMC)
- Content Marketing Certification
- SEO Certification
- Digital Marketing Certified Associate (DMCA)
Digicon Mini is a new pathway in education, employment, and empowerment, proving that by learning and improving digital skills, one can increase their chances of becoming employed or starting their own business or freelance career in Sub-Saharan Africa.
- Introduction to Digital Skills
- Building your Online presence
- Introduction to Search Engine Marketing
- Digital Opportunities
Interested in joining the academy to boost your digital career?, SignUp Here