9 Free Google Online Courses to Elevate Your Digital Marketing and Leadership Skills
With the coronavirus spreading across the world and many working from home, people might find themselves organizing their time in different ways. As we adjust to new ways of working, online education can play a part in helping us learn new skills or how to work more effectively.
Google has now rounded up nine free online courses to help you develop digital and leadership skills, whether it be coding, understanding consumer behaviour, or improving your own digital well-being.
1. Improve collaboration and productivity
In this short, online training you will learn how to improve collaboration and productivity with cloud collaboration tools, and how prioritization and delegation can help you increase your effectiveness at work.
2. Understand customer needs and online behaviors
With some basic web analytics skills, businesses can measure how well their online marketing is working and get better results. The course “Understand customer needs and online behaviors” teaches marketers how to understand audiences and how to break down data into actionable insights.
3. Explore marketing in a digital world
This free online training by the University of Illinois Gies College of Business and powered by Coursera examines how digital tools are changing the world of marketing and their impact on the way products are designed and marketed.
4. Focus on digital well-being
As people are spending more time online, how do you make sure technology improves your life rather than distracting you from it? In this module, you’ll learn about the different tools available to help you develop and maintain healthy tech habits.
5. Discover the basics of machine learning
Whether it’s recommending movies or helping cities reduce their pollution levels, machine learning can be a powerful tool. In these videos, you can learn the basics of machine learning and how it can be applied to help with business challenges.
6. Inspire leadership through emotional intelligence
Emotional intelligence, mindfulness, and compassion help to counterbalance stress and build great relationships between teams and their leaders. Throughout this course, you’ll uncover what makes a great leader and how to inspire and motivate development and learning.
7. Uncover the fundamentals of digital marketing
Whether you’re looking to uncover the possibilities of mobile, improve your Search campaign, or effectively turn data into insights, the “Fundamentals of digital marketing” course by the Interactive Advertising Bureau Europe and The Open University is packed with practical exercises and real-world examples that will inspire you to turn knowledge into action.
8. Communicate ideas through storytelling and design
Your ideas become more powerful if you know how to effectively share them. In this one-hour storytelling and design module by OpenClassrooms, you’ll learn how to take advantage of storyboards, mind maps, images, and storytelling to capture the attention of your audience.
9. Learn how to code
Grasshopper is a coding app for beginners. In as little as five minutes a day, you can complete lessons, quizzes, and visual puzzles to build your coding skills. Move through progressively challenging levels as you develop your abilities, then graduate with fundamental programming skills for your next step as a coder.